September 7, 2025
2
 minute read

Luck Money

Written by
Jeremy Askew

At a livestock auction in the UK, a curious ritual lingers.
After the hammer falls, the seller presses a folded banknote into the buyer’s hand. No paperwork. No obligation. Just luck money.

It says: “Thank you. Good fortune. This deal is more than numbers.”

I often think about our own version of luck money – the things you won’t find in a portfolio statement:

  • A calm word when markets shake.
  • A call when nothing’s “due.”
  • A quiet thank you that changes the day.

Financial planning is tangled with regulation, tax, software, AI. Yet at its heart, it rests on something older and simpler: trust. And trust grows in the small gestures that whisper, I care.

A handwritten note.
A little extra research.
A call made “just because.”

That’s our luck money.

Beyond the Numbers

Luck money honours trust. True advice does the same. It says: “I see you, not just your assets.”

That’s why we explain without jargon.
Check in when nothing’s required.
Shape plans around lives, not models.

Because wealth isn’t just measured - it’s felt.

What’s Your Luck Money?

A centuries-old farming custom reminds us: value isn’t always visible, but it is always real.

At Town Close, we aim to offer more than projections – we offer presence. Expertise, yes. But also care.

Because true wealth isn’t having more.
It’s being seen. Supported. Understood.

That’s money made human.