Every client journey starts with a question. Sometimes it's “Where should I invest?” Other times it’s “Am I paying too much tax?” Or “Can I retire comfortably?” But beneath it all lies a deeper question: What really matters most to them?
The Usual Suspects
- Investments: Everyone wants growth. But without purpose, a portfolio is just numbers on a screen.
- Tax: Essential, yes. But tax efficiency without a bigger picture can be penny-wise, pound-foolish.
- Pensions: Vital for later life - but do clients know how to use them for what they want?
The Real Focus: Them
People don’t come to us for ISAs or IHT mitigation. They come for peace of mind. For freedom. For confidence in decisions, they don’t feel equipped to make alone.
So, what should we educate them about? All of it - investments, tax, pensions. But always through the lens of them. Their life. Their goals. Their story.